January 31, 2012
Making J.C. Penney Cool Again! Yesterday’s Associated Press interview with the new CEO of J.C. Penney, Ron Johnson, can help us gather some insight into the new store changes. In a nutshell, he said he plans to change the shopping experience, shun heavy discounting and sell services along with products, like he did at Apple. Under his [...]
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January 30, 2012
The New J.C. Penney You can’t miss the ads and all of the hype for the new J.C. Penny. As a marketer, I love to see bold promotional campaigns, although the screaming women are a bit much, but they certainly got my attention! Last year, J.C. Penney named Ron Johnson as CEO. Johnson formerly launched Apple’s [...]
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