JCP has now made the initial conversion of the stores, and while I haven’t had a chance to visit them yet, I have perused their new pricing on the web site.
But first here’s an update on their philosophy:
What’s All The Screaming About?
Here’s how they answered a complaint on the QVC Forum about the screaming commercial :
We’re very sorry that you are unhappy with our new commercials.
As one of America’s first stores, we thought it was time we re-imagined every part of our business to make it easier and more exciting for you to shop.
Many of the changes launch on February 1. It’s all about making shopping easy and exciting for you. Fair and Square Pricing, Happy Returns and a great new shopping environment.
We’ll have three ways we price our merchandise, nothing more. What used to be our “sale” price is now our Everyday Price, because it’s a great value everyday! We’ve also got Month-Long Values—these are items that are marked down even further for the important events that month. For instance, February is all about Valentines Day, so you’ll find great Month-Long Values for that special someone in your life. Finally, twice a month we’ll offer additional merchandise at our Best Price—these are the best prices you’ll ever see on an item. Mark your calendar—
Carri Cater, Marketing Sr. Project Specialist, Corporate Customer Services
Ok, so now 2/1 has passed and let’s see how the rubber meets the road when shopping online at jcp:
My husband buys these shirts at JC Penney. These were previously prices at about $29.99 and maybe $19.99 during some of the five-alarm blaze crazy all time lowest fire sales. They are now $15 – $20 everyday
My daughter might buy something like this butterfly top at JCP, but she wouldn’t want it in polyester/spandex charmeuse fabric. I have to say that they don’t have their finger on the pulse of the junior market like Nordstorm’s BP Department, and Forever 21. It took a while to search and find something that she might possibly wear. The price is great at $7, but would she wear it?
I might like something like this Ruffle Jacket, but at $45 everyday pricing, I can probably do better at a Catherine’s sale or by shopping online with coupon codes.
We have a few new baby girls in the family, so I might be looking for a cute gift like this Carter’s Set, a great buy for just $5.
We have some adorable little boys in the family that might like these plaid shorts. At $7, they seem to be a great buy.
This Liz Claiborne Mini Bow Wallet is a great buy for $6.
So far, it seems like any other store where you have to look around to find good values and quality. I hope to visit the store this weekend and give you my impression.