How-to Decipher Coupon Lingo

EXCUSE ME MAM, DO YOU SPEAK COUPONESE?

Ah, the mysteries of Coupon Lingo. You may have heard couponers on TV talk about Blinkie’s, and Catalina’s, and BOGO’s. Sounds like a scene from the Wizard of Oz – Blinkies, and Catalina’s and BOGO’s Oh MY!

When I first heard the word Catalina, I assumed it was some West Coast kind of deal to Catalina Island. Had my good friend who nicknamed herself Blinkie, gotten into the coupon industry? Luckily, I knew what a BOGO was from my years in marketing, so I had a little head start.

But the codes on the coupon match up sites went even further until it looked like some kind of secret agent code. Coupons noted as being from RP, SS, PG, and GM made me think….what? And how will I ever figure this all out?

Well Strategic Shoppers – here’s a little handy dandy coupon lingo starter resource for you to use as you are getting familiar with Couponese:

RP – Red Plum Sunday Insert with coupons

SS – Smart Source Sunday Insert with coupons

PG – Procter & Gamble Sunday Insert with coupons

GM – General Mills Sunday Insert with coupons

BOGO, B1G1 or B1G1F – Buy One Get One Free

$.25/1 – 25 cents off one

Peelie – Coupon that you can peel off of the package

Blinkie – Coupon that you can get from a dispenser in the store, sometimes with a red blinking box

Tearpad – Coupons or refund forms found at a store display

Catalina – Coupon dispensed from the register at the time of purchase

ECB – Extra Care Bucks (CVS)